Aveda Be Curly Advanced Curl Perfecting Primer

“The key to long-lasting curls and waves, the Aveda Be Curly Style-Prep locks in moisture and tames your frizz to keep your curly style smooth and hydrated.” – Hannah, Escentual Beauty Team.

Why You’ll Love The Aveda Be Curly Style-Prep:

• Moisturising gel-cream that defines curls or waves.
• Packed with hydrating ingredients that control frizz.
• Designed to intensify your curly style after washing.
• Enriched with a natural lime fragrance.
• Vegan and cruelty-free.

What You Need To Know:

The Be Curly Style-Prep works to seal the cuticles of your hair strands, helping to maintain the health of your hair as baobab, babassu oil and macadamia nut moisturise and soften your hair after sealing the cuticle.

As your hair is smoothed and hydrated, Aveda’s wheat protein and organic aloe blend moves with your hair, expanding when wet and retracting when dry to intensify your curl pattern and reduce the appearance of frizz. Guar bean and plant-derived cellulose then keep your new curls tightly in place all day.

Why It’s Escentual:

We love when hair products are not only good for your hair, but also extend the life of your hairstyle! The organic ingredients in the Be Curly Style-Prep are ultra-nourishing, providing curly hair with the hydration it needs to stay soft and shiny without compromising on the appearance of curls or waves.

The Style-Prep has a thin gel-cream texture that glides seamlessly throughout your hair after washing. The Style-Prep won’t leave your hair feeling crispy – and it can even be used to freshen and hydrate your style between washes – simply apply to sprayed damp hair!

The Best Way To Use It:

Twist the nozzle to unlock the pump. Apply a small amount to damp hair using your fingertips or a comb. To add hydration and redefine your curls between washes, spray your hair so it’s slightly damp and then apply the Style-Prep before diffusing or air drying into your desired curly pattern.

The Sustainable Side:

The bottle is made using 100% post-consumer recycled materials, produced using only wind and solar power as part of Aveda’s carbon-negative footprint.

Values:

Vegan.

Sulphate-free, cruelty-free.