Aveda Pure Abundance Volumizing Hair Spray

“Give your hair the ultimate boost of volume with the Aveda Pure Abundance Hair Potion; a formula that transforms from a powder to a root-lifting and texturising liquid-paste before your eyes!” – Hannah, Escentual Beauty Team.

Why You’ll Love The Aveda Pure Hair Potion:

• Boosts volume at your roots and adds a matte texture to any hair type.
• Powder formula becomes an invisible liquid-paste as you style.
• Can be used to absorb excess oil from hair roots.
• Vegan and cruelty-free.

What You Need To Know:

The Pure Abundance Hair Potion is a multi-purpose powder with an innovative botanical twist. The fine powder transforms to have a liquid paste texture as you massage between your hands or in your hair, working to boost volume at the root. Kaolin clay and acacia gum give every strand lift and hold for a thick volumised effect while minimising greasiness.

The Hair Potion can also be used to create a matte textured look, adding waves with a matte finish after braiding long hair or scrunching shorter hair. You can also use the potion between washes to absorb excess oil whilst boosting volume.

Why It’s Escentual:

The powder is the perfect size to ensure you have abundant levels of volume wherever you go, doubling as a dry shampoo and texturising styling product. Though the paste feels sticky at first, it absorbs into your hair to be completely invisible, leaving behind bouncy and voluminous locks.

We love how multi-purpose the Hair Potion is, transforming your hair to be full of body and volume with added texture and no greasiness. It’s not just your hair that’s transformed, but the potion itself which begins as a fine powder before melting into a thick liquid paste for the ultimate boost of volume that is matte for a smooth, non-greasy finish.

The Best Way To Use It:

Shake the bottle before every use. Pour into your hands, rubbing them together to make a clear sticky paste. Run through your roots for volume, or apply before braiding or scrunching your hair to hold texture in place. For extra volume, sprinkle on your scalp and massage.

The Sustainable Side:

Every Aveda product is Leaping Bunny certified and has a negative carbon footprint thanks to the solar and wind-powered manufacturing, sustainable sourcing of ingredients and Aveda’s initiative to give back to the planet.

Values:

Vegan.

Cruelty-free.